Thursday, July 10, 2008

Ranking the Five Worst Logos in Hockey: #5

So one of the reasons hockey is my favorite team sport is that the logos are so much better than they are in any other team sport. The sweater allows the logo to be prominently displayed, so it is important that a team has an appealing logo. Over the next few weeks, I will be ranking my favorite five, and my least favorite five logos. Just because a team makes the list, it does not reflect how much I like the team or not. I am basing this solely off the logo design. I will start with my least favorite logos beginning with the fifth worst (#1 being the absolute worst) logo which goes to...

Buffalo Sabres

The Sabres logo is one of my least favorite logos in the NHL because of one factor: it looks like a yellow slug. I realize that upon further study, it is obvious that it is a buffalo and not a slug, but that brings me to my next point: you would never know that Buffalo were the Sabres from that logo. Nowhere on the logo do I see any reference to a curved sword. The logo is more geared towards the city in which the team plays, rather than their mascot (which is what the other 29 teams in the NHL try to depict with their logo). The Sabres had a nice mix of their city and their mascot with their original logo:
I don't know why they completely went away from the Sabre when they changed their colors back to blue and yellow.


Jess said...

I agree, the new Sabres logo is rather bizarre. But the vintage-y one is pretty awesome and unique. I'm also glad they went back to the blue and gold after that black and red experiment they went through!

Woody said...

i thought the logo was a Norse God in a helmet with long flowing blond hair, am i missing something???? LOL!